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Manufacturing Labels - Print Your Own

Any manufacturer knows the challenges associated with managing a growing portfolio of products. From product identification issues, to the headaches of work in progress tracking, without a sufficient solution in place, large sums are money are needlessly spent and days’ worth of productivity are lost. This is not only a problem that affects large scale manufacturers. Even if you are a small scale farmer for instance looking to add labels to your produce, there are still numerous tangible benefits to be gained by opting to produce your own colour labels in house.

 

Why print your own manufacturing labels?

So why decide to print your own labels? After all, you could just outsource this function to a third party right? This may be true. However, by printing your labels through an external party, you face a far higher level of cost as well as severe reductions in your level of organisational flexibility.

By making the decision to print your own labels, you can reduce the level of pre-printed labels you have in stock at any one time. This not only reduces administrative headaches, but also lowers any overhead costs associated with storing and maintaining the labels in stock, allowing for reduced waste and effective and efficient just in time printing. In line with this, with your own colour printing solution in place, you only have to order and print the exact amount of labels you need; no more, no less. This effectively eliminates any third party premiums associated with printing small quantities of labels; a substantial cost saving benefit.

The ability to readily adapt to changes in the marketplace is a crucial component of organisational competitiveness. Any delay, for label shipments to come in for example, can lead to an inability to meet order deadlines, resulting in a lack of consumer confidence. This problem is especially troubling in the manufacturing industry as up to date labels are constantly needed for products, shipping, warehouse and pallet labelling. With your own printer, you can print when and what you want, giving you the much needed flexibility to handle any issues that may arise in the day to day running of your business.

 

Why colour?

Labels are useful for much more than just product identification and tracking, they play an integral role in the consumer decision making process. Humans by nature typically follow the path of least resistance, a colourful and thought provoking design works to capture the consumer’s attention driving them to buy your product over your competitors. A fascinating study conducted by renowned academic Satyendra Singh (2006) found that up to 90% of potential customers make a snap decision to buy or not to buy a given product based merely on colour alone. In line with this, additional studies have revealed that our brains prefer recognizable brands with the use of colour playing a critical role in this process. These are fascinating claims. It appears humans by nature, are hardwired to respond to colour in order to easily find and remember what they want. By having your own colour printer, you have the ideal platform to rapidly design and test new logos, product descriptions and limited time promotions at up to 4x the resolution of typical thermal printers, giving you the competitive edge to stand out in the marketplace.

 

AM Labels

AM Labels are a UK label manufacturer with over 18 years of industry experience. We have a dedicated team of experts on hand with specific expertise in the manufacturing industry that can match the most appropriate colour label printer to your specific requirements. If you would like to know more, or request a free sample print of your artwork, then please fill out the contact form above.

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